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New Consulting Company Exsede Brings Unparalleled Expertise to Meet Critical Demand for Healthcare IT

Announces Partner Network of technology providers that share vision for patient-centric, value-based care

AUSTIN, TX. – October 3, 2012 Exsede today announced its launch as a recently formed healthcare IT consulting company providing technical and business development services to facilitate successful adoption of technologies for improved quality of patient care. Founded by healthcare IT experts Emma Cartmell, Phillip LaJoie and Erin Scales, who have more than 30 years combined experience, Exsede’s mission is to become the leading facilitator of innovation within the healthcare domain, enabling adoption of transformative technologies by healthcare delivery organizations and providers.

Healthcare IT growth is skyrocketing. A report from KLAS, “Shifting Demand for Consultants: Who’s Hot, Who’s Not, and Why,” found that demand for healthcare IT consulting is also booming, with 70 percent of healthcare providers surveyed expecting to hire a firm to help implement meaningful use, the qualification for federal funding. Much of this is to meet federal mandates for electronic health records (EHR) and data interoperability. In Texas alone, according to the Texas Medical Association Electronic Health Records Report 2012, 60 percent of state physicians are using EHR, up from 43 percent in 2009, and 22 percent more plan to implement EHR, the majority within the next year.

“The healthcare industry is at a tipping point, and technology is paramount to getting costs under control while improving quality of care. As healthcare organizations plan their strategies, Exsede strives to be the company they rely on to bring forth the right technologies in the right ways to meet their goals and facilitate growth,” said Cartmell, co-founder of Exsede, and co-founder and vice president of the Austin chapter of the Healthcare Information Management and Systems Society (HIMSS).

“We have the knowledge, experience and passion to help them select the most advantageous technologies for their missions and, in turn, manage implementation to comply with mandates, or to make them more competitive,” she added.

Industry veterans Cartmell, LaJoie and Scales founded Exsede on the belief that technologies can enable healthcare industry transformation, improve patient service and facilitate value-based care. Their experience spans management of technology selection and implementation for leading global healthcare organizations; design and development of interoperability strategies and architectures between health systems; business development and sales management for health IT enterprises; and contributions with HIMSS to health IT legislation.

“As people are entering healthcare consulting, few have the breadth of experience to make informed decisions on project management execution, as well as the knowledge base of what technologies to bring forward at a time when there’s a lot of noise and confusion,” said Nora Belcher executive director, Texas eHealth Alliance. “Exsede’s level of expertise is a welcome addition to the space and to the state of Texas with its booming healthcare industry of $103.6 billion.”

Technical Services

According to Gartner analyst Thomas J. Handler, M.D., in “Agenda For Healthcare, 2012” published February 29, 2012, “If healthcare organizations are to manage, evaluate and transform healthcare delivery under radically evolving market conditions, IT is more essential than ever before. The goal is to have all stakeholders work to better coordinate care for patients, making it easier to deliver high-quality care, while spending healthcare money more wisely.”

Exsede technical services assist healthcare organizations in developing their plan for future technology investments and integration with existing assets, and provide project management through implementation. Backed by Exsede, organizations are able to make effective decisions regarding IT compliance and for attraction, education and retention of patients.

Business Development Service

Exsede business development services enable existing and emerging technologies to successfully enter the healthcare marketplace. The company leverages its years of business development and sales experience in commercial and federal healthcare, in addition to industry knowledge and relationships, to help technology companies by assisting with strategy, advising on technical roadmap and generating a tactical pipeline.

Exsede Partner Network

Exsede works with only best-of-breed technology service providers that meet the highest industry standards and support the vision of patient-centric, value-based care. Partners include Austin-based OnRamp, which provides highly secure HIPAA compliant hosting services for healthcare businesses, as well as “social patient acquisition” platform company BrightWhistle and enterprise master patient index (EMPI) company NextGate, which identifies, matches, links and coordinates patient data across healthcare platforms, among other emerging technology companies.

“Exsede is aligning itself with companies meeting growing industry needs, and we are pleased to be a part of the network,” said Chad Kissinger, founder, OnRamp. “Healthcare IT is cluttered with vendors, making it hard for organizations to know what technologies will truly benefit them and their patients. Exsede cuts through the noise to what’s next and most important, and is the perfect partner as we continue to grow our business.”

About Exsede

Exsede is a new healthcare IT consulting company that provides technical and business development services to facilitate successful adoption of technologies for improved quality of patient care. Located in Austin, TX, and founded by healthcare IT experts with more than 30 years combined experience, Exsede aims to be the leading facilitator of innovation within the healthcare domain, enabling adoption of transformative technologies by healthcare delivery organizations and providers.

November 6, 2012 I Written By

athenahealth Announces Strategic Collaboration with Medley Health

Partnership to Benefit Physician Practices with Automated, Cloud-Based Business Services that Strengthen Doctor-Patient Collaboration and Communication

WATERTOWN, Mass.–(BUSINESS WIRE)– athenahealth, Inc. (NASDAQ: ATHN), a leading provider of cloud-based practice management, electronic health record (EHR), and care coordination services to medical groups, today announced a collaboration agreement with Medley Health, a leading provider of membership practice marketing and communications services for independent primary care physicians and their patients. The two companies will work together on product integration, co-marketing programs, and sales outreach initiatives to further strengthen doctor-patient collaboration and communication.

Specifically, Medley Health will integrate its physician-patient communications platform with athenahealth’s suite of cloud-based offerings, which includes EHRs, integrated back-office operations, automated and live patient communication, and coordination of care services.

This collaboration will enable Medley Health’s partner physicians—who operate independent primary care practices focused on delivering patient-centric care—to easily implement an automated and secure solution for patient-physician communications and collaboration, patient billing, clinical cycle management, and streamlined workflow between their physician practices and hospital systems. In addition, athenahealth and Medley Health will engage in co-marketing and sales outreach programs to independent primary care physicians.

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“Medley Health offers clear benefits to their doctors and patients and when linked to athenahealth’s cloud-based services, the model—and its potential to introduce powerful efficiencies into the practice—becomes that much more robust. We applaud Medley Health for their focus on helping independent primary care physicians retain autonomy and control over their businesses while delivering coordinated, patient-driven care,” said Jonathan Bush, CEO and Chairman of athenahealth.

athenahealth’s services include: athenaCollector® for patient billing and revenue cycle management, athenaClinicals® for electronic health records and clinical cycle management, athenaCommunicator® for patient communication services, and athenaCoordinatorSM for care coordination between the practice and hospital.

Medley Health’s services include: practice business analysis, patient demographics and patient perceptions assessments, patient marketing programs, and a secure, HIPAA-compliant platform to facilitate patient-doctor communication and collaboration—in and out of the doctor’s office.

“Medley Health’s collaboration with athenahealth is a first for membership practices, as we are now expanding choice for our independent primary care physicians by offering solutions that support deeper, more effective, more proactive doctor-patient collaboration and communication,” said Medley Health CEO and President, Steve Wigginton. “Independent physicians are being pressured from all sides to sell out to hospitals and health systems. Our membership services, in combination with athenahealth’s cloud-based practice management solutions, provide doctors with the best of both worlds—scalable technology to automate critical business functions while preserving their viability as independent practitioners that can put focus squarely on direct patient care.”

About Medley Health

Medley Health™ is a leading practice marketing and communications services company that partners with independent primary care and family doctors to help them transition and thrive in membership-based practices. Dedicated to strengthening and supporting the doctor-patient relationship, the company offers a comprehensive suite of digital, marketing and practice management services to enhance communication and collaboration, ultimately empowering patients to lead healthier lives. For more information, please visit:

About athenahealth

athenahealth, Inc. is a leading provider of cloud-based business services for physician practices. athenahealth’s service offerings are based on proprietary web-native practice management and electronic health record (EHR) software, a continuously updated payer knowledge-base, integrated back-office service operations, and care coordination services. For more information, please visit or call (888) 652-8200.

November 9, 2011 I Written By