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The Personal Connected Health Alliance Launches with Goal to Improve Health and Wellness through Connected Technologies

Continua Health Alliance, mHealth Summit and HIMSS partner to enable individuals to better manage their health and wellness, anytime and anywhere

WASHINGTON D.C. – (APRIL 17, 2014) – The Personal Connected Health Alliance, an international non-profit organization established by Continua Health AlliancemHealth Summit and HIMSS to represent the consumer voice in personal connected health, formally launched today. PCHA will build upon the global reach, leadership and resources of its founding organizations, to ensure that personal connected health technologies, such as smartphones, mobile apps, sensors and personal health tracking devices, are user-friendly, secure and can easily collect, display and relay personal health data. The Alliance’s work will generate greater awareness, availability and access to plug-and-play consumer-friendly personal health technologies that empower people to better manage their health and wellness, anytime and anywhere, in an increasingly connected world.

“As healthcare delivery evolves and brings care beyond hospital walls to where we live, work, learn and play, individuals are being called upon to engage more intimately with their own health and wellness,” said Jeremy Bonfini, Executive Vice President, PCHA. “The Personal Connected Health Alliance aims to facilitate the development and widespread availability of user-friendly personal health devices, mobile apps, sensors and other connected health technologies, putting consumers in the driver’s seat when it comes to their own health.”

The mission of PCHA is to promote the adoption, standardization and appropriate regulation of personal connected health devices and systems in order to empower individuals to better manage their health and wellness from anywhere, at any time, with stronger links between consumers, their social networks and providers. Additionally, PCHA aims to nurture the technology ecosystem necessary to facilitate “big data” in healthcare. PCHA will continue to develop and publish industry standards for interoperability of personal connected health devices, via the Continua Design Guidelines and certification programs.

“Our Board of Directors is very pleased to join with mHealth Summit and HIMSS to create a strong and dynamic voice to advance personal connected health technologies,” added Clint McClellan, Board President Chair, Continua Health Alliance. “The International Telecommunication Union (ITU), the United Nations specialized agency for information and communication technologies, recently ratified the Continua family of standards as the defacto global connected health standard for plug-and-play interoperability to create an easily accessible, user-friendly and secure network of personal connected health devices and systems. We are currently working with governments around the world, including Denmark, Abu Dhabi, Singapore and the UK, that are developing implementation plans for groundbreaking national connected health initiatives for their citizens based on Continua’s Design Guidelines.”

The Personal Connected Health Alliance will unite the continuum of care across the healthcare ecosystem, and bring together a unique combination of domestic and global expertise, along with resources focused on personalized health solutions that meet individuals’ lifestyle needs. Each participating organization – Continua Health Alliance, mHealth Summit and HIMSS – will bring a unique perspective to the Alliance, providing a holistic view and approach to promoting the advancement of healthcare technologies that focus on consumers.

“The Personal Connected Health Alliance, in cooperation with the mHealth Summit and Continua, will continue driving the industry forward by generating a new knowledge base around the personal connected health space, providing a strong and united voice on policy, regulatory issues and government relations, and advancing education and awareness for the widespread adoption of personal connected health technologies,” said Rich Scarfo, Vice President, Personal Connected Health Alliance  and Director, mHealth Summit. “The mHealth Summit – the industry’s leading event focused on mobile and personal health topics – will continue to provide an important platform for the industry, and will be expanding its presence to Europe, Asia and the Middle East.”

To learn more about the Personal Connected Health Alliance, visit:

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About the Personal Connected Health Alliance

The Personal Connected Health Alliance (PCHA), a global, non-profit organization, is a collaboration between Continua Health Alliance, mHealth Summit and HIMSS, focused on engaging consumers with their health via interoperable personalized health solutions that meet their lifestyle needs. PCHA is an independent HIMSS organization, combining the dynamic membership and expertise of Continua, and the networking and reach of the mHealth Summit and global mhealth events, with the global access and leadership of HIMSS to bring greater focus on personal connected health technology. Representing the consumer voice in personal connected health, PCHA brings together a unique combination of domestic and global resources focused on personalized health solutions that meet the needs of consumers throughout their lives. Visit

About Continua Health Alliance

Continua Health Alliance (Continua), an international not-for-profit industry group, is the leading organization convening global technology industry standards to develop end-to-end, plug-and-play connectivity for personal connected health. Continua is dedicated to the development of Design Guidelines and test tools to expedite the deployment of personal connected health devices and systems that will empower information-driven health self-management and facilitate the incorporation of health and wellness into the day-to-day lives of individuals. Continua is a pioneer in establishing standards-based guidelines and security for connected health technologies such as sensors, remote monitoring devices, tablets, gateways and smart phones as well as networked and cloud solutions through its Guideline releases. The Alliance’s activities include a certification and brand support program, events and collaborations to support technology and clinical innovation, and outreach to employers, payers, governments and care providers. With over 200 member companies reaching across the globe, Continua’s Board of Directors feature leading technology, medical device and health care industry leaders and service providers: Fujitsu, Intel, Oracle, Orange, Partners HealthCare Center for Connected Health, Philips, Qualcomm Life, Roche Diagnostics, Samsung Electronics, Sharp and UnitedHealth Group. For more information visit:

About the mHealth Summit

The 2014 mHealth Summit, the global convener of the expanding mobile health ecosystem, explores the disruptions, challenges and opportunities of the expanding integration of mobile and wireless technologies into the healthcare system, and in consumer and patient engagement, for the delivery of better health outcomes. The 6th Annual mHealth Summit will take place December 7-11, 2014, in Washington, D.C. Focusing on four fundamental platforms – technology, business, research and policy, the mHealth Summit is presented by HIMSS, in partnership with the National Institutes of Health, the mHealth Alliance and the Foundation for the NIH. For more information, visit; and follow at @mhealthsummit or #mHealth14.


HIMSS is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology.


HIMSS is a cause-based, global enterprise producing health IT thought leadership, education, events, market research and media services around the world. Founded in 1961, HIMSS encompasses more than 52,000 individuals, of which more than two-thirds work in healthcare provider, governmental and not-for-profit organizations across the globe, plus over 600 corporations and 250 not-for-profit partner organizations, that share this cause.  HIMSS, headquartered in Chicago, serves the global health IT community with additional offices in the United States, Europe, and Asia.

April 22, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


“Unfrazzle” for iPhone to be Released in May, 2013;

Android Version soon to follow

“Caregiving is a tremendous responsibility that not only impacts the lives involved, but the health of the caregiver as well. Unfrazzle is taking on this challenge. It is a simple app that could make a profound difference.”

Matthew Holt, Co-Chairman

Health 2.0 Conference

Silicon Valley, CA (April 16, 2013) – In the United States alone, there are an estimated 65 million family caregivers, who on average spend 20 hours per week on their caregiving responsibilities. As the aging of the U.S. population continues to accelerate, this number will rapidly grow.

An estimated 20 million of these caregivers are in the “high burden” category. They spend an average 50 hours per week on their responsibilities, taking care of seriously impaired family members. These are a diverse group – caring for older people with Alzheimer’s, children with Autism, friends or family with cancer, etc.

Family caregivers are frequently overwhelmed by the never-ending torrent of their caregiving tasks. Organizing tasks and ensuring they are completed is enormously stressful. Sharing tasks with co-caregivers is often complicated.

Many caregivers report feeling alone and unsupported – so much so, their own physical health and mental well-being suffers.

Determined to “uncomplicate and de-stress the lives of family caregivers,” Rajiv Mehta, a veteran Silicon Valley technology developer, has created Unfrazzle, a smartphone app to help caregivers remember, keep track of, and share their caregiving tasks.

Kathy Kelly, Executive Director of the National Center on Caregiving and the Family Caregiver Alliance, who has been following the development of Unfrazzle, says:

“The caregiving community has a tremendous need for a smartphone app like Unfrazzle. I believe it has the potential to unburden caregivers from much of the stress of keeping track of all the tasks they need to do every single day. It will also make it possible for them to easily share some of these tasks with others.”

Unique in the caregiving market, Unfrazzle focuses on easing the mental burden of everyday caregiving. It provides unprecedented flexibility to help users remember and track their day-to-day caregiving tasks; and connectivity, with rich privacy controls, with co-caregivers to keep everyone in-sync.

Unfrazzle users can invite family members and others to join their Unfrazzle network and they can assign different tasks to their co-caregivers.

“Unfrazzle takes a big mental load off your mind as you’re not stressed about whether you’re going to forget to do something,” say Mehta, “and you’ll always know what’s going on with your family members.”

A more indepth look at how Unfrazzle works can be found on the Unfrazzle blog:

Chaos to Serenity: How Unfrazzle Makes it Easier for You to Take Care of Yourself & Your Family

The iPhone version of Unfrazzle is currently undergoing a rigorous beta-test and will be released in the Apple iTunes App store in May. An Android version will soon follow.

About the Unfrazzle team

Rajiv Mehta, founder and CEO, is a former NASA scientist with degrees from Princeton, Stanford and Columbia with experience leading innovation for Apple, Adobe, Interval Research and Symbol. A board member of Family Caregiver Alliance, and a leader in the Quantified Self movement, he created the apps Zume Life and Tonic, ground-breaking products that led to Unfrazzle.

Rajiv leads all Unfrazzle business, business developments and product development efforts, and participates extensively in various public forums and institutions.

David Bunnell, Media Chief, founder of PC Magazine, PC World, Macworld, BioWorld and numerous other media properties, is responsible for Unfrazzle’s marketing, public relations and content development. He is the winner of the Lifetime Achievement Award from the Computer Press Association and The New York Times Fellowship award.

Hugh Dubberly, award-winning designer and educator, whose firm Dubberly Design Office advises some of the world’s leading technology, media and health companies. Hugh, who has worked closely with Rajiv for many years, is collaborating on the design and development of Unfrazzle.

Ashvin Radiya, PhD, is at the forefront of multi-platform, hybrid app development. His firm, AvantSoft, develops software and provides development training on cutting-edge technologies for leading corporations around the globe. His team is providing software development services for Unfrazzle.

About The Unfrazzle Company

The Unfrazzle Company is an online media and smartphone app development company. We address the growing needs of tens of millions of family caregivers. Our task management and coordination tools and educational support are designed to make life easier for them–easier to provide quality care for their loved ones, easier coordination with co-caregivers, and most importantly, easier to maintain a reasonable level of sanity and personal wellness in their own lives.

Unfrazzle has been presented at the San Francisco Health 2.0 Conference (October, 2012) and in the AARP EngAGE Pavillion at mHealth Summit (December, 2012).

May 29, 2013 I Written By

John Lynn is the Founder of the blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Eliza Corporation and Voxiva Partner to Provide Personalized, Interactive mHealth Solution for Diabetes Support

Eliza Launches Partner Program for Mobile and Social Health Engagement

WASHINGTON, D.C. and DANVERS, Mass. December 3, 2012 – Eliza Corporation (“Eliza”), the pioneer and recognized leader in Health Engagement Management, and Voxiva, the pioneer and recognized leader in Mobile Health Services, announced today a partnership to offer Voxiva’s Care4Life service as part of Eliza’s bundled multimodal offering, at the 4th annual mHealth Summit (booth #628).

Eliza also announced a Mobile and Social Health Engagement Partner Program, with the aim to measure, analyze, and leverage the most useful mobile and social technologies for driving better health outcomes.

“To help people navigate their own paths toward optimal health we need to be leveraging each and every tool out there that works – collaborating in ways that deliver actual outcomes based on real data – and lots of it,” said Alexandra Drane, founder and Chief Visionary Officer at Eliza. “People are hungry to interact in ways that resonate, that feel relevant, that inspire, that offer value and that leave them happier, healthier and more productive. The bar for consumers who are increasingly being offered choices about where and how they access and experience care will be a high one – and working with Voxiva to deliver communication strategies that exceed that bar will be an honor.”

Paul Meyer, Chairman and President, Voxiva, Inc. states, “Voxiva and Eliza are each at the forefront of leveraging new technologies to deliver proven health content to help people live healthier lives. By bringing our capabilities together, we can deliver better results for our customers and help tackle some of America’s most pressing health challenges, starting with diabetes.”

The Care4Life service is an interactive mobile program service that gives ongoing support to people with type 2 diabetes via text messages, mobile web, mobile app and interactive automated phone calls. Care4Life reinforces diabetes education (leveraging guidelines from the American Diabetes Association, National Diabetes Education Program and the American Association of Diabetes Educators) and provides actionable feedback to help people better manage their diabetes and take control of their health. Care4Life sends users text messages with diabetes education, medicine and appointment reminders, glucose testing reminders, exercise and weight tracking. Users record blood glucose readings, blood pressure, weight and exercise, and adherence via text message and also can view all of their data on a secure portal. Care4Life is available in both English and Spanish.

Adds Drane, “From the way we manage our finances to the way we communicate with our friends, mobile devices are becoming, for better and worse, extensions of us all. This learned craving to access information, anywhere, anytime has resulted in a significant shift of communication modes – creating tremendous opportunity for consumers, payers, providers and the entire healthcare continuum. But, all mobile apps and social technologies are not created equal. Through Eliza’s own mobile and social development programs and our partnership efforts, we’re collaborating with our customers to ensure we’re all leveraging the best and most relevant technologies for real people living busy lives. By extending our collective consumer-focused offerings in ways that truly engage, we continue to sustainably improve actual health outcomes, and most importantly, lives.”

For more information about the Eliza-Voxiva Care4Life service offering or Eliza’s Mobile and Social Health Engagement Partner Program, please email

About Voxiva, Inc.

Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services. We leverage the world’s 6 billion mobile phones to communicate and interact with people to help them live healthier lives. All of our patient engagement services incorporate social marketing approaches and evidenced-based best practices to deliver highly effective and engaging solutions. Voxiva’s programs support a broad range of health topics such as maternal & child health, smoking cessation, healthy living and diabetes self-management. In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the World. Learn more at

About Eliza Corporation

Eliza Corporation (“Eliza”) is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 800 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza’s engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automate calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit

December 31, 2012 I Written By

Sharecare and the Wireless-Life Sciences Alliance Join Forces to Advance Connected Health Innovations

Coinciding with the annual mHealth Summit, Sharecare and the Wireless-Life Sciences Alliance (WLSA) announced today a unique partnership that will help advance awareness for mobile and wireless health technologies in a joint effort to empower consumers with the tools to better manage their health and wellbeing.

Together, Sharecare and the WLSA will collaborate on interactive initiatives and co-develop content and events to elevate the dialogue between, and collaboration among, all players in the healthcare ecosystem. Additionally, the partnership will deepen and broaden their relationships with healthcare technology professionals and connect consumers with key experts to answer their questions about the health innovations of today and in the future.

As Digital Health Leaders Gather at the mHealth Summit, Partnership Advances Awareness of Mobile and Wireless Health Technologies

Atlanta, GA – December 3, 2012 – Aligned in their commitment to improve people’s health locally and globally, Sharecare and the Wireless-Life Sciences Alliance (WLSA) today announced a strategic partnership to collaborate on interactive initiatives and co-develop content and events to elevate the dialogue between, and collaboration among, all players in the healthcare ecosystem. The partnership will focus on advancing understanding, development and adoption of wireless and online health technologies and how they are increasingly supporting positive health and lifestyle change.

“Wireless technologies are fast becoming a defining factor in the delivery and management of personal   healthcare on a local and global level by simplifying the way vital patient information is collected and leveraged,” said Jeff Arnold, chairman and CEO of Sharecare. “By aligning Sharecare’s expert social platform with the WLSA’s thought leadership, membership and community, we can help individuals and medical professionals gain a deeper understanding of how wireless technology will advance medical treatments, procedures and care.”

Through the partnership, Sharecare and the WLSA will deepen and broaden their relationships with healthcare technology professionals and connect consumers with key experts to answer their questions about the health innovations of today and in the future. The key goal of the partnership is to empower patients to better manage their own health and wellbeing by using the best new tech-enabled products, applications and services. Additionally, Sharecare and the WLSA will work together to increase consumer access to digital health technologies and provide educational initiatives on how to manage one’s health responsibly with personal data and direct communications to physicians in real-time via wireless, remote care.

“The WLSA bridges the gap between the technology, healthcare and consumer sectors and between industry, academia, government and foundations. While we connect these global communities to accelerate the development of better solutions for health problems, we must also engage and empower individuals to use them. Success in achieving our mission will come from partnering with like-minded people and organizations who believe that managing one’s health and wellness is our personal responsibility,” said Robert McCray, president and CEO of the WLSA. “A grassroots approach can have a global impact, which is why we are proud to partner with Sharecare – a forward thinking, action-oriented organization that is forging a path in personal health and wellness responsibility.”

As one of the many collaborative projects of the partnership, Sharecare and the WLSA will produce a dynamic and innovative video series featuring interviews with today’s foremost luminaries and leaders driving healthcare innovation over the next decade. “HealthMakers 250: Conversations on the Leading Edge” will launch in early 2013 and consist of a robust online repository of more than 2,000 HealthMakers interviews on’s existing video channel.

About Sharecare

Sharecare is a health and wellness social media platform that connects people with top-ranking experts, ranging from doctors and specialists to hospitals, healthcare companies and health-conscious consumers. The power behind the site’s unique Q&A format is its collective wisdom, providing health-seeking consumers with answers reflecting multiple expert perspectives – greatly simplifying the search for quality information. Created by Jeff Arnold and Dr. Mehmet Oz in partnership with Harpo Productions, Sony Pictures Television and Discovery Communications, Sharecare allows people to ask, learn and act upon questions of health and wellness, creating an active community where knowledge is shared and put into practice – simply said, sharing care. Launched in 2010, Sharecare is based in Atlanta, GA.

About Wireless-Life Sciences Alliance (WLSA)

The Wireless-Life Sciences Alliance (WLSA) is a trade association dedicated to improving health globally by accelerating the development of connected health solutions.  Its members and affiliates include global companies and start-ups, foundations and providers, scientists, and policy makers. The WLSA is committed to accelerating the adoption of connected health to create value, improve health and wellness for consumers, caregivers and all sectors of the life sciences and technology ecosystem. WLSA members and affiliates are creating wireless and connected health innovations to simplify the management of chronic conditions, preempt disease and improve lives around the world.

December 3, 2012 I Written By

Aetna CEO Mark T. Bertolini to Deliver Keynote Address at 2012 mHealth Summit

Arlington, VA (October 16, 2012) – The mHealth Summit today announced that Mark T. Bertolini, Chairman, Chief Executive Officer and President of Aetna, will deliver the opening keynote address at this year’s event.

The 4th annual mHealth Summit will take place December 3-5, 2012 at the Gaylord National Resort and Convention Center in the Washington, DC area.  Mr. Bertolini will address attendees at 9:15 a.m. on Monday, December 3rd. In his keynote, he will share his personal passion  for creating  a connected, convenient health care system that empowers patients to take control of their health. In addition, Mr. Bertolini will demonstrate how Aetna is using innovative technology to bring this connected, convenient system to life.

“We are pleased this year’s summit will kick-off with a keynote from Mark Bertolini of Aetna, a leading global diversified health care benefits company. It signals a broadening of the mHealth Summit to include greater representation of thought-leaders from across the payer and health delivery community,” commented Richard Scarfo, Director of the mHealth Summit and Vice President of Vendor Events at HIMSS Media.  “In this fast-paced and evolving mobile health ecosystem, we continue to look for ways to make the summit the most impactful global event for serious discussion, collaborations and knowledge-sharing among all the key sectors.“

Mr. Bertolini is widely recognized as an accessible, forward-thinking and solutions-oriented leader. He is actively engaged in the national dialogue on health care reform, advocating to increase access, lower costs and improve the quality of health care.  He is a strong advocate for market-based solutions, the use of health information technology, and the sustainability of the employer-based system. Born and raised in Detroit, Mr. Bertolini worked various jobs throughout high school and college, including assembly work at a Ford Motor Company plant and various caregiver roles in health care delivery.  He is a spinal cord injury survivor and is partially disabled as the result of a severe skiing accident in 2004.  In 2007, Mr. Bertolini donated a kidney to his son. These experiences are foundational to his dedication to improving the patient experience and addressing the longstanding challenges facing the U.S. health care system.

The 2012 mHealth Summit has become the global convener of the mHealth ecosystem and brings together 4,500 leaders from over 50 countries to encourage dialogue and advance collaboration in the use of wireless technology to improve health outcomes.  This year’s expanded program offers an analysis of the critical issues surrounding mobile health in the areas of Health, Innovation, Technology, Research, Policy, Business and Finance.

November 17, 2012 I Written By

White House Launch of Sexual Abuse Mobile App at Event Hosted by VP Biden Today

VP Biden invited our client to launch their mobile safety app, OnWatch, today, April 18 at an event he hosted at the White House. The event highlighted the importance of the Violence Against Women Act (VAWA) in light of the reauthorization vote.

You might remember hearing about OnWatch at the mHealth Summit in December. Secretary of Health and Human Services Kathleen Sebelius presented OnWatch as the winner of the Obama Administration-sponsored Apps Against Abuse Technology Challenge in her keynote address.

Our client, Jill Campbell, created this award-winning mobile app to help combat the exceedingly high incidences of sexual assault against young women on college campuses (the conservative number is 1 in 5 young women will be raped or assaulted while in college).

Award-­‐winning App Combats Sexual Assault of Young Women on College Campuses
Washington,  DC  (April  18,  2012) -­‐ OnWatch™, the award-­‐winning mobile safety app and winner of the Obama Administration’s Apps Against Abuse Technology Challenge, launched today at the White House.  The launch was part of a program highlighting the importance of the Violence Against Women Act (VAWA).
Vice President Biden said, “A personal electronic device becomes a powerful tool to help young women and men protect themselves, and their friends, from becoming victims of violence.”  Lynn Rosenthal, White House Advisor on Violence Against Women, added, “Thank you to OnWatch™.  The results far exceeded our expectation.”
Jill Campbell, Chairman of the Board of WatchMe 911, Inc., a Los Angeles-­‐based mobile app development company, said, “I am deeply grateful to the Vice President and the Obama Administration for continuing to make this cultural epidemic a national priority.  The statistic that 1 in 5 young women will be a victim of sexual assault while in college is unacceptable.”  She continued, “I am proud that OnWatch™ will help so many young women.”
Campbell, a 67 year‐old mother and grandmother, whose primary business is her successful financial advisory firm in Los Angeles, is a complete anomaly in the young, male‐dominated world of technology and apps.  She acknowledged, “I do stick out among all these young men.  But trying to be a part of the solution for this issue is not about your age or your gender.”
The OnWatch™ app has 6 safety modes, all with GPS location‐aware functionality.  With just 2 taps, users are connected to their preselected friends, 911 and their campus police.  The app is available for download starting Wednesday, April 18 through the iTunes App Store.  An Android version will be available soon.
A full description of the app and its features can be found at

May 4, 2012 I Written By

BettrLife Selected for Coveted Partnership with Aetna on CarePass Platform

DES MOINES, IA (December 4, 2012)Health &Wellness Technology company, BettrLife, announced today that their mobile application will be featured on Aetna’s CarePass platform for consumer-facing mHealth integration. With more than 12 years of development code behind their robust application, BettrLife is an ideal fit for the CarePass platform, fulfilling Aetna’s need for consumer-focus, direct connectivity and engagement through an integrated suite of decision support tools. The CarePass platform leverages innovative, third-party, market-leading health solutions, provided to all consumers and Aetna members.

“BettrLife looks forward to a long-standing partnership with Aetna,” says BettrLife CEO, Don Schoen. “We fully expect to discuss this and other opportunities while exhibiting at Booth #617 during the mHealth Summit this week.”

“Aetna CarePass is partnering with best in class mobile apps and developers to help consumers tackle their health and wellness challenges,” said Martha Wofford, Aetna Vice President and Head of CarePass. “We’re pleased that BettrLife is joining us in creating a better connected, more convenient consumer health experience.”

Schoen and his development team are seasoned veterans in emerging technologies within the healthcare arena. His former company MediNotes Corporation was selected for Inc 500 status, Red Herring 100, and the Healthcare Informatics 100, as well as being awarded Technology Company of the Year by the Technology Association of Iowa.

As the healthcare landscape continues to change, the collaboration between BettrLife and Aetna’s CarePass will be of significant importance to engage consumers in innovative ways, providing tools for behavioral modification, and, ultimately, lifestyle change.

About BettrLife

BettrLife is a health/wellness technology firm committed to aiding the efforts of organizations to empower consumer lifestyle change. The web platform and mobile application engage users through an integrated suite of decision support tools. Learn more about BettrLife at and through social media, Twitter: @BettrLife, Facebook: /aBettrLife, LinkedIn, Pinterest: /BettrLife, and Google +: @BettrLife.

January 1, 2012 I Written By

Diversinet’s MobiSecure® Attains Important Security Milestone

The technology underpinning Diversinet’s MobiSecure® application that supports mobile healthcare (mHealth) has passed a key milestone on the way toward earning a governmental stamp of approval for safeguarding highly sensitive patient information.

Diversinet – at the mHealth Summit this week in Booth 423 – has gained a spot on a list that qualifies the technology for evaluation of how stringently it can protect patient records and mobile correspondence via secret encoding of information. Sponsored jointly by agencies of the United States and Canadian governments, FIPS 140-2 validation is particularly important for government agencies, medical device manufacturers and pharmaceutical companies.

Achieves NIST ‘In Process’ Status for Stringent FIPS 140-2 Government Standard for Cryptographic Products in the U.S. and Canada

TORONTO, Dec. 6, 2011 – Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF), a leader in “Connected and Protected” mobile healthcare communications, has reached an important milestone in an extensive security validation process for the cryptographic modules used by its MobiSecure® mHealth application.

The company’s implementations of the cryptographic algorithms already have been successfully validated by the National Institute of Standards and Technology (NIST) in the United States. Now, the Java cryptographic modules used in MobiSecure have been formally placed on a list for the Federal Information Processing Standards Publication (FIPS) 140-2, Security Requirements for Cryptographic Modules, which specifies the requirements used to protect sensitive information.

The Cryptographic Module Validation Program, the accreditation program that validates cryptographic modules to this standard, is a joint effort between the NIST and the Communications Security Establishment of the Government of Canada.

Cryptographic modules validated through the program are subjected to rigorous testing by independent, accredited Cryptographic Module Testing laboratories. FIPS 140-2 validation is a requirement for any cryptographic product to be used in a U.S. government agency network. It is also gaining worldwide recognition as an important benchmark for third-party validations for a variety of encryption products.

“Our inclusion in FIPS 140-2 as ‘In Process’ reaffirms that the technology underlying our MobiSecure mHealth application meets stringent government requirements for storing and sharing sensitive personal health information via mobile devices,” said Albert Wahbe, Diversinet chairman and CEO. “This validation is also critical for government agencies, medical device manufacturers and pharmaceutical companies, which require absolute security in safeguarding personal health information.”

About Diversinet

Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF) provides patented and proven secure products that enable healthcare organizations to rapidly deploy HIPAA-compliant mobile healthcare (mHealth) applications to anyone, anytime, anywhere, on mobile devices. Diversinet’s MobiSecure® application addresses the increasing need for secure messaging, as well as safe, convenient, on-the-go storage and sharing of personal health data. Learn more about how Diversinet is delivering “Healthcare. Connected and Protected” at

December 10, 2011 I Written By

EXTENSION, INC. CEO Selected to Present at 2011 mHealth Summit

Todd Plesko to discuss how unifying healthcare VOIP phones and smartphones improves clinical workflows and patient care 

FORT WAYNE, Ind. — September 26, 2011 — (Business Wire) — EXTENSION, INC.  announced today that Chief Executive Officer, Todd Plesko, has been chosen as a program presenter at the upcoming mHealth Summit taking place in Washington, D.C., December 5-7. Mr. Plesko was selected to present on the topic of ‘Achieving Effective Healthcare Communications by Unifying Enterprise Phone Systems with Smartphones.’ EXTENSION will also participate as an exhibitor and will showcase the EXTENSION® Mobile  clinical alerting app for enterprise healthcare organizations which integrates with a variety of smartphones and tablets and VOIP telephony systems.

According to Mr. Plesko, “The marriage of smartphones and enterprise phone systems is the most important aspect of selecting a mobile strategy to ensure success and I am excited to share our lessons learned and experiences at the mHealth Summit in December”.

EXTENSION will participate in the session ‘Short-term Strategies for Fragmentation: Overcoming Interoperability Challenges Today.’ EXTENSION is a data aggregator that marries clinical and IT systems and medical devices to generate meaningful alerts, notifications, and messages. Its endpoint-agnostic platform enables EXTENSION to deliver alerts to the appropriate clinician on their preferred communication tool, which includes: Android, Apple, Cisco, and Vocera devices. EXTENSION will announce more endpoints in the coming months.

Mr. Plesko added, “Everyone is very excited about clinicians using smartphones for messaging and alerting. The reality is that there are places in hospitals where smartphones make sense and places where the corporate telephony system makes sense. We support both and unify them to deliver clinical alerts, secure and HIPAA-compliant non-SMS text messaging, and much more.”

Pre-schedule a demonstration or interview with Todd Plesko at the 2011 mHealth Summit in Washington, D.C. at the Gaylord National Resort and Convention Center. EXTENSION will be in booth number 431 on the exhibit floor.

EXTENSION® offers software solutions that facilitate instant communication between patients and clinicians. Our solutions enhance common communication devices used as clinical workflow tools by aggregating data from various HIS/IT systems and delivering time-critical alerts to devices. The results are better patient care, increased satisfaction, and greater return on IT investments. For more, visit

October 1, 2011 I Written By