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Aria Marketing Named Agency of the Year at HITMC 2016

Healthcare-Focused PR Agency Recognized for Achieving Outstanding Results for Clients

Boston, MA – April 14, 2016 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named Agency of the Year at the third annual Healthcare IT Marketing and PR Conference (HITMC). Aria was nominated for the award by longtime client, CynergisTek™, an authority in health information security, privacy and compliance.

CynergisTek, Aria’s partner since 2010, nominated the company for its consistent and impressive results, such as securing coverage in high-profile outlets including: Forbes, POLITICO Pro, Bloomberg BNA, The Hill and CIO.com. Additionally, Aria has been able to drive alignment and continuity between marketing and PR efforts, which has helped increase CynergisTek’s foothold in the healthcare data security and privacy space. Since engaging with Aria, CynergisTek has been featured in approximately 1,000 articles across healthcare and general business outlets, and its senior executives have been selected to speak at over 200 industry events.

“When we saw that HITMC was looking to honor a PR firm, we immediately wanted to nominate Aria based on the team’s many years of stellar work and phenomenal results for CynergisTek,” said Jana Langhorne, Director of Marketing and Sales Support at CynergisTek. “We saw record sales numbers in 2015, which we know were achieved in large-part thanks to Aria’s efforts to position us as a subject matter expert of healthcare privacy, security and compliance. We view Aria as a trusted partner and a true extension of our internal team.”

HITMC is the first-of-its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. The annual HITMC Agency of the Year award is presented to an agency that offers the best campaigns, creatives, and people that have been doing amazing work in healthcare IT PR or Marketing.

“It was an honor to be awarded Agency of the Year at HITMC,” said Scott Collins, President of Aria Marketing. “Our mission has always been to achieve non-traditional relationships with our clients and work with them as strategic business partners and friends. Being awarded this title by a group of our peers is a true testament to our hard work and commitment over the years.”

“Having experienced first-hand the work Aria does on behalf of its clients, it was no surprise that they were awarded Agency of the Year,” said John Lynn, conference founder. “This agency continues to bring industry-leading ideas and knowledge to its clients, and based on the results garnered for CynergisTek and a multitude of other healthcare companies, we couldn’t imagine awarding the title to any other company.”

To learn more about Aria Marketing and its services, please contact Scott Collins for more information at scollins@ariamarketing.com.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from start-ups to Fortune 500 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

April 14, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Michelle Boucher Discusses EHR Marketing at First Ever Healthcare IT Marketing and PR Conference

BALTIMORE, March 20, 2014 – Michelle Boucher, Vice President of  Marketing for the award-winning EHR company Medical Mastermind, will be speaking on a panel of healthcare marketing masterminds at the inaugural Healthcare IT Marketing and PR Conference in Las Vegas, Nevada, April 7th and 8th. The conference is the first of its kind, offering professionals in the health care industry an unprecedented opportunity to interact with peers and colleagues on business-to-business health care marketing.

The idea for the Healthcare IT Marketing and PR Conference came out of a discussion between Medical Mastermind Vice President of Marketing Michelle Boucher, who is a panelist at the conference, and Lynn. Boucher had asked Lynn if he knew of any health IT-specific marketing conferences. When he realized that there were none that dealt directly with the subject of health IT marketing, he took Boucher’s suggestion and, along with business partner Shahid Shah, began creating one to fill the void in the health care community and facilitate communication and education for the people of health IT marketing and public relations.

“I saw an opportunity to make a real contribution to the lives of the health care IT marketing and PR professionals,” explained Lynn, who runs the popular network of health blogs at HealthcareScene.com. “Over the years, I’ve worked with hundreds of them, and I saw how many of them could benefit from a conference that brought together marketing and PR insights from outside of health care, but I also saw the difference in marketing and PR efforts from those within health care.”

Attendees to engage in many unique programs

The April 7 conference is set to have programs like “How to Master the Value of a Corporate Blog,” “Keys to Search Engine Optimization,” “The Content Marketing Future,” and 20 speakers, including Boucher from Medical Mastermind. Geared toward public relation professionals at health IT companies, marketing managers at health care IT firms, digital marketers and even executives who want to learn how to improve their business models, the conference is built to help both businesses and individuals.

“It’s funny, as I was searching for better ways to do things, I found there was a large vacuum where solutions should be,” explains Boucher about how a simple query led to the birth of a new convention. “John was also perplexed that nothing existed, and I told him if he put something together I’d be first in line. I was amazed when he told me just a few months later that he and Shahid had actually created a conference just for healthcare marketers! I’m excited to share and get new ideas and honored to be part of the inaugural event. I know this will become a mainstay in our industry and something I look forward to every year.”

“My hope is that this event will help those who attend expand their thinking when it comes to health IT PR and marketing,” Lynn said about the conference, which is set to feature experts from all over the health care community. “We want to provide them a good mix of forward looking thinking, practical implement-this-tomorrow advice, and exposure to new creative options and tools.”

Health IT marketers and public relation specialists can register and explore the programs the conference has to offer at Healthitmarketingconference.com.

About Medical Mastermind

Established in 1984, Medical Mastermind provides electronic health records, practice management and billing software and services to thousands of physicians from all specialties. Our developers spent more than two years working with doctors and their staff to create the award-winning solution you see today. Medical Mastermind is headquartered in Baltimore, MD with offices in Jackson, MS, Arlington, TX and Orlando, FL. Visit www.medicalmastermind.com for  additional information.

March 20, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

HealthcareScene.com Announces Acquisition of Leading Healthcare IT Job Board and Blog

LAS VEGAS, November 13, 2013 – HealthcareScene.com announced today that it has acquired HealthcareITCentral.com, a well-known and respected healthcare IT industry job board, and HealthcareITToday.com, an established blog focused on healthcare IT workforce and career development. The two websites will join the HealthcareScene.com network of 15 blogs, adding significant career-focused tools and resources for HealthcareScene.com’s sizable and rapidly growing audience of healthcare IT professionals.

John Lynn, founder of HealthcareScene.com, explains the factors that led to his acquisition decision:  “Workforce development is such a key part of the success of any EHR project.  When we saw what had been created by HealthcareITCentral.com, we knew we had to find a way to bring the two companies together.  Plus, we were happy to find in HealthcareITCentral.com and HealthcareITToday.com an industry leader with an impeccable reputation who approached business with the same ethics and vision that we do.

HealthcareITCentral.com has long been the preferred job board for top companies such as Beacon Partners, First Choice Professionals, Cipe Consulting Group, CTG Healthcare, Holland Square Group, Healthcare IS, and many others.  Additionally, top universities such as the University of Illinois at Chicago and Duke University have relied on its reach and reputation to help spread the word about their Informatics programs.  With this solid foundation, it’s a great platform, with limitless potential for future expansion.  In fact, since the acquisition closed, top Health IT consulting companies ESD, Encore Health Resources, and Cordea Consulting have started working with HealthcareITCentral.com as well.  I’m excited about providing our readership with the considerable tools offered by this acquisition.”

The goal of HealthcareITCentral.com founder Gwen Darling was to build a career portal that provided an unparalleled user experience for both healthcare IT candidates and employers.  “For the last 4 1/2 years, we’ve worked to build resources that made it easy for candidates and employers to connect, keeping in mind all along that the most important component of workforce development is the ability to make quality, relevant relationships on both sides of the hiring equation.

I always knew that the next step would be to find a larger healthcare IT network that had the ability to cast a much wider but still highly targeted net.  However, I’m protective of our excellent reputation and user experience, and so I waited to find an organization with a similar vision and focus before considering an acquisition.   HealthcareScene.com more than delivers on all counts, as both John Lynn and his network come with the highest recommendation.  I’m confident that our clients and candidates will be very happy with what comes next.”

ABOUT HEALTHCARESCENE.COM
The HealthcareScene.com blog network was launched in 2005 and currently consists of 15 blogs containing over 6,500 articles These EMR, EHR, and Healthcare IT related articles have been viewed over 12.5 million times.  You can find HealthcareScene.com on Twitter, Facebook, and LinkedIn.

ABOUT HEALTHCAREITCENTRAL.COM AND HEALTHCAREITTODAY.COM
Launched in 2009, HealthcareITCentral.com is a career portal featuring a job board, resume database, certification resources, employer directory, educational directory, and weekly job alert eNewsletter.  Since 2010, HealthcareITToday.com has focused on healthcare IT workforce and career development topics. You can find both sites on Twitter, Facebook, and LinkedIn.

Contact:
John Lynn
john@emrandhipaa.com
http://www.HealthcareScene.com

November 13, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.