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Aria Marketing Named Agency of the Year at HITMC 2016

Healthcare-Focused PR Agency Recognized for Achieving Outstanding Results for Clients

Boston, MA – April 14, 2016 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named Agency of the Year at the third annual Healthcare IT Marketing and PR Conference (HITMC). Aria was nominated for the award by longtime client, CynergisTek™, an authority in health information security, privacy and compliance.

CynergisTek, Aria’s partner since 2010, nominated the company for its consistent and impressive results, such as securing coverage in high-profile outlets including: Forbes, POLITICO Pro, Bloomberg BNA, The Hill and CIO.com. Additionally, Aria has been able to drive alignment and continuity between marketing and PR efforts, which has helped increase CynergisTek’s foothold in the healthcare data security and privacy space. Since engaging with Aria, CynergisTek has been featured in approximately 1,000 articles across healthcare and general business outlets, and its senior executives have been selected to speak at over 200 industry events.

“When we saw that HITMC was looking to honor a PR firm, we immediately wanted to nominate Aria based on the team’s many years of stellar work and phenomenal results for CynergisTek,” said Jana Langhorne, Director of Marketing and Sales Support at CynergisTek. “We saw record sales numbers in 2015, which we know were achieved in large-part thanks to Aria’s efforts to position us as a subject matter expert of healthcare privacy, security and compliance. We view Aria as a trusted partner and a true extension of our internal team.”

HITMC is the first-of-its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. The annual HITMC Agency of the Year award is presented to an agency that offers the best campaigns, creatives, and people that have been doing amazing work in healthcare IT PR or Marketing.

“It was an honor to be awarded Agency of the Year at HITMC,” said Scott Collins, President of Aria Marketing. “Our mission has always been to achieve non-traditional relationships with our clients and work with them as strategic business partners and friends. Being awarded this title by a group of our peers is a true testament to our hard work and commitment over the years.”

“Having experienced first-hand the work Aria does on behalf of its clients, it was no surprise that they were awarded Agency of the Year,” said John Lynn, conference founder. “This agency continues to bring industry-leading ideas and knowledge to its clients, and based on the results garnered for CynergisTek and a multitude of other healthcare companies, we couldn’t imagine awarding the title to any other company.”

To learn more about Aria Marketing and its services, please contact Scott Collins for more information at scollins@ariamarketing.com.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from start-ups to Fortune 500 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

April 14, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Scott Collins Assumes Role of President and Owner of Aria Marketing; Names New Leadership Team

Jessica Cohen Promoted to Executive Vice President and Ross Homer Joins Company as Vice President to Support Current Clients and Continue Company Growth

Boston, MA – July 22, 2014 – Aria Marketing, an integrated healthcare communications agency, announced that the company is now under new leadership. Scott Collins, former vice president, has been named principal owner and president of the company. Collins acquired ownership of the 15-year-old agency from Bruce Jankowitz, who is continuing to work as an industry consultant. Additionally, Aria has announced that Jessica Cohen has been promoted to executive vice president, and Ross Homer has returned to Aria as vice president.

With over twenty years of agency and in-house public relations and marketing experience, Collins will leverage his extensive industry knowledge and executive-level insight to maintain Aria Marketing’s established reputation as the leader in healthcare communications. Additionally, Collins is investing new resources in growing the company to help keep pace with the increasing demand for its PR and marketing services. Currently, Aria Marketing is seeking new account executives and senior account executives and Collins announced today that the company will be moving to an expanded office space this summer.

“Over the past decade and a half, Aria Marketing has earned a reputation for understanding the ins and outs of healthcare and developing and executing public relations and marketing strategies that align with the key issues,” said Collins. “My top priority is to continue to garner exceptional results for our clients – always putting their needs first – as we prudently grow the company. By adding Jessica and Ross to the senior leadership team, we will be better positioned than ever before to provide exceptional service to both new and existing clients.”

Jessica Cohen and Ross Homer have joined Collins as executive vice president and vice president, respectively. As members of the leadership team, the pair oversee the company’s PR and marketing functions, providing strategy to all clients. As part of their operational duties, they are spearheading the company’s recruitment and new business initiatives.

Cohen began her career a decade ago as an account executive at Aria Marketing, and most recently functioned as Aria’s director. She has executed successful PR and marketing programs for over 35 healthcare companies, including Dictaphone/Nuance, Craneware and Fallon Clinic. Homer has returned to Aria – where he previously worked as a senior account executive – with both in-house and agency public relations and communications experience. Having worked at companies such as Brigham and Women’s/Faulkner Hospital, Quantia and Care.com, Homer has cultivated a deep healthcare and HIT industry knowledge-base, which he brings to his new role.

About Aria Marketing, LLC

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought-leadership driven PR, compelling creative and superior customer service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre-angel start-ups to Fortune 20 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

July 23, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

New Healthcare IT Marketing and PR Conference to Focus on Communications Techniques and Best Practices

Founding Sponsors Include Leading Healthcare IT Research, Marketing and PR Firms

Las Vegas, NV — January 6, 2014 — The Healthcare IT Marketing and PR Conference, organized by HealthcareScene.com and InfluentialNetworks.com, is excited to announce the first of its kind B2B marketing and PR event focused solely on marketing to healthcare executives.  On April 7-8, 2014 in Las Vegas, NV the Healthcare IT Marketing and PR Conference will help marketing managers and PR professionals learn the latest tools and techniques they need to make sure their messages are heard.

Alongside a schedule of world class speakers, the conference is supported by a group of four Founding Sponsors: Agency Ten22, Billian, Dodge Communications, and Aria Marketing.

“Healthcare IT is a unique industry and our clients are facing constant change. The old rules of traditional PR and marketing no longer apply,” said Beth Friedman, Founder of AgencyTen22.  “Like many marketing and PR firms, Agency Ten22 wants to stay ahead of the curve. We’re excited to share our experiences and learn from our peers at this first annual event!”

“When we heard about the Healthcare IT PR & Marketing Conference, we knew it was something we wanted to be involved with,” said Cynthia Porter, President of Porter Research – a Billian company. “It’s the first of its kind in the industry, and will afford Porter Research and our sister company, Billian’s HealthDATA, a wonderful opportunity to better understand the challenges health IT vendors face when it comes to their provider-facing marketing and PR initiatives.”

“We are honored to be a sponsor of the inaugural Healthcare IT Marketing and PR Conference,” says Brian Parrish, executive vice president of Dodge Communications. “The event offers the opportunity to be among leaders in the field and stay on top of industry trends in marketing and PR from both inside and outside of healthcare. Dodge realizes the value of strong public relations and marketing initiatives and is proud to support any event that drives innovation.”

“Healthcare IT marketing has a language all its own and a set of best practices that are constantly evolving,” said Scott Collins, vice president, Aria Marketing.  “Whether you have been doing healthcare marketing and public relations for years, or are a newcomer to the space, there is always a lot to learn, and as the healthcare IT industry continues to expand the need for a conference like this is greater than ever.   We are very excited to be able to help bring this kind of content to our peers and to learn from the other marketing pros that will be attending and presenting at the event.”

To learn more about the event visit HealthITMarketingConference.com and register to attend the event as a Founding Attendee.

About Agency Ten22

Agency Ten22 is a public relations, strategic content and marketing services firm—focused exclusively on the healthcare industry. Formerly The Friedman Marketing Group, we help heal brand identities in healthcare IT.  We’ve grown up in the healthcare vertical and are the only firm with hands-on provider experience. Clients quickly leverage our hospital knowledge and media relationships to deliver compelling messages for hospitals and provider prospects. Learn more about Agency Ten22 at www.ten22pr.com.

About Billian Inc.

Billian Inc. is the leading resource for current and comprehensive sales, marketing and research intelligence into U.S. healthcare facilities. Its Billian’s HealthDATA subsidiary offers more than 3,700 data points on more than 6,900 hospitals, 800,000 physicians, and 43,000 long-term care and home health facilities across the U.S. Its Porter Research subsidiary offers customized business-to-business research programs to companies across the healthcare vertical. Through these companies, Billian offers end-to-end lead generation and custom research solutions designed to help business professionals sell more effectively into healthcare accounts.

About Dodge Communications

Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership‐driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre‐angel start‐ups to Fortune 20 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

About Healthcare Scene

The HealthcareScene.com blog network was launched in 2005 and currently consists of 15 blogs containing over 6,500 articles These EMR, EHR, and Healthcare IT related articles have been viewed over 13 million times.  The healthcare IT career portal, HealthcareITCentral.com, recently joined the Healthcare Scene family of websites.  HealthcareITCentral features a job board, resume database, certification resource, employer directory, educational directory, and weekly job alert eNewsletter.  You can find HealthcareScene.com on Twitter, Facebook, and LinkedIn.

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Media Contact:
John Lynn
john@healthitmarketingconference.com
https://www.emrandehrnews.com

January 6, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 5 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.