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WHAT’S YOUR HEALTHY?”: AETNA STARTS THE CONVERSATION WITH NEW AD CAMPAIGN; HELPS PEOPLE ACHIEVE THEIR HEALTH GOALS WITH NEW CarePass® PLATFORM

HARTFORD, Conn., June 18, 2013 — Every person has their own unique definition of being healthy – from joining the kids on a bike ride to training for a 5k. Aetna (NYSE: AET) is trying to find out the different answers to the question “What’s Your Healthy?” through a national, integrated marketing and advertising campaign and interactive website, www.WhatsYourHealthy.com, where consumers can share their personal “healthy.”

Because everybody takes their own personal journey to becoming healthy, Aetna is also launching the new CarePass® consumer website and mobile solution, www.carepass.com. The CarePass platform offers simple and convenient access to some of the best health and wellness mobile apps in the marketplace. CarePass:

  • Helps people set personalized health and wellness goals
  • Guides them to apps to help reach those goals
  • Lets consumers sync apps to easily and securely share information
  • Inspires them to stay on track by showing progress toward their goals and connecting them to others on similar health journeys

“Asking ‘What’s Your Healthy?’ is an opportunity to engage all consumers in a conversation around achieving their best health. Beyond simply creating a dialogue, we’re helping people take action through CarePass, which empowers users to create, track and achieve their health and wellness goals,” said Mark T. Bertolini, Aetna chairman, CEO and president. “Wellness is different for different people. I practice yoga and meditation every morning because it helps me be present during the rest of the day. I’m a passionate advocate for wellness programs in the workplace, and Aetna wants to learn more about what helps others achieve their personal definition of healthy.”

“What’s Your Healthy?”

Visitors to the “What’s Your Healthy?” website can create a digital “healthy tile” by answering a few brief questions about how and why they stay healthy. These healthy tiles will be displayed on the website and can also be shared easily through social media sites. People can also engage in the conversation via Twitter by following @Aetna and using the hashtag #AetnaMyHealthy. Aetna employees were given a sneak preview of the website in early June and have already created more than 3,200 healthy tiles that are currently highlighted on the site.

The “What’s Your Healthy?” campaign will feature national print and digital ads through a wide range of health- and lifestyle-focused publications and websites. Aetna will also be running television and radio ads in Atlanta, Dallas, Houston, Philadelphia, Phoenix, San Antonio, Tampa and Washington, D.C. All of the campaign materials are available for media upon request.

Aetna is also conducting several national consumer surveys with Meredith Corporation and Harris Interactive as part of this campaign, with the results to be shared throughout the summer. The surveys will identify how consumers define being healthy, what they do to stay healthy, and how they finance their healthy habits. Results from the surveys will be featured on Meredith websites and publications such as Family Circle, Ladies’ Home Journal and Fitness.

CarePass – Helping People Set and Reach Their Health Goals

The “What’s Your Healthy?” website includes information on a number of Aetna resources that can empower people to live healthier lives, including CarePass. Anyone visiting the CarePass website – and not just Aetna members – can easily create an account and begin using all of the health and wellness apps available through the CarePass platform.

“We want to make it easier for everyone to engage in their health and hopefully shift from thinking about health care to taking care of their health,” said Martha L. Wofford, vice president and head of CarePass from Aetna. “CarePass helps consumers connect different pieces of health data to create a fuller, more personalized picture of their health.”

CarePass enables consumers to securely pull data from apps in order to track and display progress toward their goals. As a consumer connects apps and provides more information, CarePass provide a more complete profile of their overall health.

“It can be really hard to get started on a path to a healthier life. CarePass makes it easier, helping you set health and wellness goals that are meaningful to you, and then guiding you to the apps that will help you achieve those goals,” Wofford said. “We’re excited to introduce consumers and Aetna members to the great ecosystem of apps that we have spent the last year connecting to our platform, and that in aggregate have been downloaded by over 100 million users.”

CarePass features a growing catalog of more than 20 market-leading consumer apps, including iTriage. The newest apps partners are BodyMedia®, Fitbug, UP by JawboneTM, LoseIt!, and Withings.

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.

June 28, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 5000 articles with John having written over 2000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 9.3 million times. John also recently launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus.

Withings Makes the World’s First Internet Connected Baby and Toddler Scale with App Available in the US

The Withings Smart Kid Scale brings new advancements to parents who want a way to track the weight and growth of their new-borns and toddlers
Paris, France – January 16, 2013 – Withings, pioneers of Internet connected devices, announces the US availability of its Internet connected baby and toddler scale, the Withings Smart Kid Scale. Withings has combined cutting edge technology and exquisite design to create a scale that will give parents a simple to use and extremely accurate way to monitor, understand and share their child’s growth using the power of the internet.
The Smart Kid Scale is the ideal device to help parents start their kids off on the right track to a future long-term healthy lifestyle. Obesity affects 17% (approximately 12.5 million) of all children between the ages of 2 and 19 in the United States, according to the Center for Disease Control and Prevention.  Also according to the CDC, this number has tripled since 1980.  These numbers are a true indication of the importance of parents monitoring and tracking the weight of their children at an early age- even from infancy.
Cédric Hutchings, Co-Founder of Withings says: “With the Smart Kid Scale, we’re hoping to bring the same positive outcomes we’ve seen in adults with weigh tracking to the adults of the future.  We’ve made it very simple for parents to track the weight progress of their children and therefore giving them a tool that will assist in turning their children into healthy adults.”
The Smart Kid Scale has built-in Wi-Fi and Bluetooth connectivity, which allows for the instant transfer of data measured by the scale to be sent directly to the Withings Baby Companion application.  By using the Withings Smart Kid Scale and accompanying application, parents can access the history of their child’s weight readings.  Also, parents can easily communicate the progress of their child’s weight with their doctor, pediatrician, family and friends.
In addition to storing weight data, the Withings Baby Companion app has been designed to allow parents to capture other important data and keep track of milestones.  Users can log the child’s height and see how he/she compares with other children of the same gender and age.  The app also allows parents to keep track of feedings.  Breastfeeding parents can log when the last feeding was, which side the baby fed from and how long the feeding was.  Parents using bottles can keep track of bottles and ounces.
The Smart Kid Scale can be used from infancy to eight years old.  The scale features a large graphical screen for animations and instructions, a button that allows parents to easily record their baby’s height, and a compact design.  The scale comes with a two-piece interlocking baby basket that is inserted into the scale’s base and is used to weigh infants.  The bi-fold design is perfect for storage and travel.  Once the child grows out of the baby basket and can stand up on his/her own, the basket can be removed to reveal a toddler scale.
Withings Smart Kid Scale Technical Specifications:  
  • Weighing Range: 0-55 lbs
  • Accuracy: 10g (0.02lb)
  • Connectivity: WiFi, Bluetooth, Bluetooth Smart
  • Display: Large graphical screen (120×58 pixels)
  • Power Supply: 4 x AAA Batteries
  • Dimensions: 11” x 9.1” x 1” (without baby basket) / 22” x 10” x 3.7” (with baby basket)
  • Weight: 3.3 lbs
The Smart Kid Scale joins the wide range of Withings devices and applications that are aimed to both adults and children, such as the Smart Baby Monitor.
Withings provides an open API to allow third party service providers to retrieve readings recorded by the Smart Kid Scale, and thus offers parents additional services and guidance to monitor their child’s growth.
The Withings Smart Kid Scale is available from Withings.com and other retailers for $179.95.  The Withings Baby Companion app is available for free from the App Store at itunes.apple.com.
 About Withings

Withings is an innovative company that creates smart products and apps to help people across the world easily take care of their health and well-being. Founded by French executives Cedric Hutchings and Eric Carreel, Withings has been pioneering Health 2.0 since the launch of their first Wi-Fi Body Scale in 2009 and  is leading the way of the connected health movement. By extending the capabilities of an object through network resources, Withings provides access to infinite computing and storage facility at no extra cost, turning objects into smart connected devices. Since 2009, Withings has extended those benefits to a wide range of lifestyle friendly devices including the Smart Body Scale, the Smart Blood Pressure Monitor and the Smart Baby Monitor. By connecting through appliances such as mobile phones and computers and opening up its platform to the well being ecosystem, Withings now works seamlessly with over 60 partner apps and devices, providing users with a whole new dimension to their day-to-day life. Read more about Withings on www.withings.com.
February 5, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 5000 articles with John having written over 2000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 9.3 million times. John also recently launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus.

The Next Generation of Withings Internet Connected Scales Arrives in the US

Paris – November 5, 2012 – Withings, innovators of Internet connected devices, announces the US availability of its next generation Internet-connected bathroom scale, Wireless Scale WS-30. The WS-30 scale combines Bluetooth Smart technology and WiFi connectivity to offer a seamless and computer-free experience from the install stage to everyday use.  This gem of simplicity features the latest Withings technology to provide users with an ultra-intuitive experience, including Withings Position Control™ technology, which provides on-screen visuals to help properly position a user’s body on the scale for high-accuracy weighing.   

By just stepping on the scale, the Wireless Scale gives users their weight and body mass index (BMI) on a large backlit display.  Then, after each weigh-in, the scale uses its built-in connectivity to automatically transmit the data to the user’s Withings Health Companion App and personal Withings webpage.  A user can also decide where else to send their information, like their physician, Twitter feed, and over 60 Withings compatible applications including Lose It!, Runkeeper, MyFirnessPal, Daily Burn, Zeo, and Body Media.
With its enhanced connectivity, including Bluetooth and WiFi, the new Withings Wireless Scale adapts to your lifestyle and connects automatically, whether you keep it at home or take it with you on holiday – you don’t even require a computer to set up the scale, just a Smartphone or tablet with Bluetooth.
Cédric Hutchings, Co-Founder of Withings says: “With Wireless Scale, we have simplified even further the way people automatically assess how fit they are.  Now anyone can enjoy the benefits of self-measurement in a really simple way without worrying about connectivity.”
The WS-30 is perfect for the whole family since it can instantly recognize eight individual users.  Each user can easily create a custom profile with privacy & sharing settings.  Users can decide to share weight readings with other users or keep them private so no one else can see.  Sharing results with a physician or coach and publishing results to Facebook, Twitter or other compatible applications is made simple within the Withing set up.
In addition to partnering with over 60 applications, Withings has created the free Withings Health Companion App.  This free application is designed to be the ultimate health and wellness application that enables users to store, access and manage their weight, physical activity (Body Media), heart and sleep data (Zeo) on a single user-friendly dashboard.  This application also comes rich with features such as goal setting, coaching services, and generating of weight graphs.
Wireless Scale WS-30 is available now from www.withings.com for $129.95.
About Withings
Withings is an innovative company that creates smart products and apps to help people across the world easily take care of their health and well-being. Founded by French executives Cedric Hutchings and Eric Carreel, Withings has been pioneering Health 2.0 since the launch of their first Wi-Fi Body Scale in 2009 and is leading the way of the connected health movement. By extending the capabilities of an object through network resources, Withings provides access to infinite computing and storage facility at no extra cost, turning objects into smart connected devices. Since 2009, Withings has extended those benefits to a wide range of lifestyle friendly devices including the Smart Body Scale, the Smart Blood Pressure Monitor and the Smart Baby Monitor. By connecting through appliances such as mobile phones and computers and opening up its platform to the wellbeing ecosystem, Withings now works seamlessly with over 60 partner apps and devices, providing users with a whole new dimension to their day-to-day life. Read more about Withings on www.withings.com

November 20, 2012 I Written By