World’s Only iPhone Powered Cycling Computer, the New Wahoo Fitness RFLKT Bike Computer

Available today, the RFLKT wirelessly receives or “reflects” your cycling App data, heart-rate, speed, cadence, music data and more, all while your iPhone stays safely in your jersey pocket or storage box

Atlanta, Ga. – (February 13, 2013) – Wahoo Fitness, the leader in iPhone™ powered fitness, running and cycling, announces the RFLKT iPhone bike computer, the world’s first and only iPhone powered cycling computer. Using Bluetooth Smart, Wahoo’s newest innovation allows cyclists to transmit their cycling App data from the iPhone 4S or iPhone 5, wirelessly to the handlebar-mounted RFLKT. Shipping today, Wahoo Fitness’ RFLKT is available for $129.99 at www.WahooFitness.com.

RFLKT Bike Computer in Action: CLICK HERE FOR VIDEO

RFLKT Page Link: WahooFitness.com

The RFLKT wirelessly receives all App data and ride info from the iPhone 4S and/or iPhone 5 via Bluetooth Smart. Equipped with control buttons, cyclists can operate their favorite iPhone cycling App, toggle between screens, start/stop intervals and even control iPhone functionality such as music playback all from the RFLKT, while the iPhone remains safely in a jersey pocket or bike mounted compartment. RFLKT’s sleek profile and lowly 2 ounce weight, make it virtually unnoticeable when mounted, while the coin cell operated battery has a life of over one year and requires no charging.

“RFLKT is the perfect solution for App loving, data junkie cyclists that shy away from mounting their pricey iPhone on their handlebars risking drop, crash and weather damages,” says Chip Hawkins, CEO of Wahoo Fitness. “Whether to monitor their ride with a cycling App or just for safety, cyclists and triathletes routinely carry their iPhones during their rides. Instead of the iPhone sitting idle in your back pocket, the RFLKT captures all that data from the iPhone and displays it on your handlebars in real-time. This puts your App info, GPS, music, speed/cadence, heart rate, power and all other cycling data, conveniently within view and reach like a traditional bike computer.”

RFLKT iPhone Bike Computer features include:

• Wirelessly receives data, images and cycling App features from the iPhone 4S and new iPhone 5 via Bluetooth Low Energy
• From the RFLKT cyclists can navigate screens, start/stop timer, control music playback and additional App features, while the iPhone remains securely in your jersey pocket or bike mounted compartment
• Coin cell operated, requires no recharging with a battery life of 1 year
• Weighs 2 ounces and measures 2.4” L x 1.6” W x 0.5” H, making it lightweight and compact like the top bike computers on the market

Available at: http://www.wahoofitness.com/Products/Wahoo-Fitness-Wahoo-RFLKT-iPhone-Powered-Bike-Computer.asp

Wahoo Fitness has fully integrated the iPhone into all aspects of cycling fitness. With Wahoo’s speed & cadence sensor for iPhone, heart rate monitor for iPhone, the recently unveiled KICKR Power Trainer and now the RFLKT iPhone Bike Computer, Wahoo users can track and power their cycling with their iPhone on the road, the trail and the trainer. Wahoo Fitness’ iPhone cycling system allows users to monitor all the vitals including power, speed, cadence, heart rate, pace, distance, location, course and more.

At launch, the RFLKT will be compatible with the Wahoo Fitness App with more scheduled to roll out in the future. To request additional information on the RFLKT, please contact PR Representative Brad Hobbs at (305) 374-4404 x119 or by email at bradhobbs@maxborgesagency.com. For more information on Wahoo Fitness, please visit www.WahooFitness.com and for a complete list of compatible Apps, please visit www.WahooFitness.com/Apps.

About Wahoo Fitness:
Located in Atlanta, GA., Wahoo Fitness connects iOS devices and smartphones to your favorite fitness activities – running, biking, and gym going. Wahoo Fitness’ award winning products also include its Wahoo Run/Gym Pack, which adds heart rate training to your iPhone, and its Wahoo Bike Case, which simultaneously protects your phone and connects it to the sensors on your bike. For more information on Wahoo Fitness, please visit www.wahoofitness.com.