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Aria Marketing Named Agency of the Year at HITMC 2016

Healthcare-Focused PR Agency Recognized for Achieving Outstanding Results for Clients

Boston, MA – April 14, 2016 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named Agency of the Year at the third annual Healthcare IT Marketing and PR Conference (HITMC). Aria was nominated for the award by longtime client, CynergisTek™, an authority in health information security, privacy and compliance.

CynergisTek, Aria’s partner since 2010, nominated the company for its consistent and impressive results, such as securing coverage in high-profile outlets including: Forbes, POLITICO Pro, Bloomberg BNA, The Hill and CIO.com. Additionally, Aria has been able to drive alignment and continuity between marketing and PR efforts, which has helped increase CynergisTek’s foothold in the healthcare data security and privacy space. Since engaging with Aria, CynergisTek has been featured in approximately 1,000 articles across healthcare and general business outlets, and its senior executives have been selected to speak at over 200 industry events.

“When we saw that HITMC was looking to honor a PR firm, we immediately wanted to nominate Aria based on the team’s many years of stellar work and phenomenal results for CynergisTek,” said Jana Langhorne, Director of Marketing and Sales Support at CynergisTek. “We saw record sales numbers in 2015, which we know were achieved in large-part thanks to Aria’s efforts to position us as a subject matter expert of healthcare privacy, security and compliance. We view Aria as a trusted partner and a true extension of our internal team.”

HITMC is the first-of-its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. The annual HITMC Agency of the Year award is presented to an agency that offers the best campaigns, creatives, and people that have been doing amazing work in healthcare IT PR or Marketing.

“It was an honor to be awarded Agency of the Year at HITMC,” said Scott Collins, President of Aria Marketing. “Our mission has always been to achieve non-traditional relationships with our clients and work with them as strategic business partners and friends. Being awarded this title by a group of our peers is a true testament to our hard work and commitment over the years.”

“Having experienced first-hand the work Aria does on behalf of its clients, it was no surprise that they were awarded Agency of the Year,” said John Lynn, conference founder. “This agency continues to bring industry-leading ideas and knowledge to its clients, and based on the results garnered for CynergisTek and a multitude of other healthcare companies, we couldn’t imagine awarding the title to any other company.”

To learn more about Aria Marketing and its services, please contact Scott Collins for more information at scollins@ariamarketing.com.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from start-ups to Fortune 500 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

April 14, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Scott Collins Assumes Role of President and Owner of Aria Marketing; Names New Leadership Team

Jessica Cohen Promoted to Executive Vice President and Ross Homer Joins Company as Vice President to Support Current Clients and Continue Company Growth

Boston, MA – July 22, 2014 – Aria Marketing, an integrated healthcare communications agency, announced that the company is now under new leadership. Scott Collins, former vice president, has been named principal owner and president of the company. Collins acquired ownership of the 15-year-old agency from Bruce Jankowitz, who is continuing to work as an industry consultant. Additionally, Aria has announced that Jessica Cohen has been promoted to executive vice president, and Ross Homer has returned to Aria as vice president.

With over twenty years of agency and in-house public relations and marketing experience, Collins will leverage his extensive industry knowledge and executive-level insight to maintain Aria Marketing’s established reputation as the leader in healthcare communications. Additionally, Collins is investing new resources in growing the company to help keep pace with the increasing demand for its PR and marketing services. Currently, Aria Marketing is seeking new account executives and senior account executives and Collins announced today that the company will be moving to an expanded office space this summer.

“Over the past decade and a half, Aria Marketing has earned a reputation for understanding the ins and outs of healthcare and developing and executing public relations and marketing strategies that align with the key issues,” said Collins. “My top priority is to continue to garner exceptional results for our clients – always putting their needs first – as we prudently grow the company. By adding Jessica and Ross to the senior leadership team, we will be better positioned than ever before to provide exceptional service to both new and existing clients.”

Jessica Cohen and Ross Homer have joined Collins as executive vice president and vice president, respectively. As members of the leadership team, the pair oversee the company’s PR and marketing functions, providing strategy to all clients. As part of their operational duties, they are spearheading the company’s recruitment and new business initiatives.

Cohen began her career a decade ago as an account executive at Aria Marketing, and most recently functioned as Aria’s director. She has executed successful PR and marketing programs for over 35 healthcare companies, including Dictaphone/Nuance, Craneware and Fallon Clinic. Homer has returned to Aria – where he previously worked as a senior account executive – with both in-house and agency public relations and communications experience. Having worked at companies such as Brigham and Women’s/Faulkner Hospital, Quantia and Care.com, Homer has cultivated a deep healthcare and HIT industry knowledge-base, which he brings to his new role.

About Aria Marketing, LLC

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought-leadership driven PR, compelling creative and superior customer service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre-angel start-ups to Fortune 20 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

July 23, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.