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Fourth Annual Healthcare IT Marketing and PR Conference Opens Registration

The fourth annual Healthcare IT Marketing and PR Conference (HITMC) 2017, hosted by HealthcareScene.com, announced today that registration is now open to the healthcare information technology marketing and public relations community. The event takes place April 5-7 at the SLS Las Vegas Hotel.

“This year’s HITMC will be more interactive than ever before. Dozens of hands-on, comprehensive sessions presented by leading thinkers in healthcare IT marketing and PR are already booked,” said John Lynn, editor and founder of the nationally renowned blog network HealthcareScene.com. “Over three power-packed days, hundreds of our industry’s sharpest minds will gain the latest intelligence in content marketing, marketing automation, event marketing, public relations, branding and much more. Just as important is the rare opportunity to network and collaborate with peers.”

Register before Nov. 1 to take advantage of early-bird savings of $500.

The Call for Speakers also will remain open through Oct. 31, offering an opportunity for top pros to share expertise and practical takeaways for success, while gaining exposure and credibility as industry forerunners. The HITMC 2016 conference schedule included sessions such as a storytelling workshop on writing “killer” case studies, innovation practices in social media content creation, relevant digital marketing strategies, best practices in marketing measurement, and the “secret sauce” of successful go-to market strategies. The HITMC 2017 conference will build on those sessions.

“HITMC is a conference like no other. It is a unique gathering of health IT marketing insiders where you learn the latest industry trends, swap best practices and share success stories,” noted Colin Hung, vice president of marketing at Stericycle Communication Solutions. “This is the only conference where you can connect with healthcare IT marketing peers in a relaxed yet educational setting. I always come away from HITMC inspired and energized.”

Health IT PR professionals also gain insights during the three-day event. “I’ve attended many conferences, but HITMC is the most relevant one for me and the work I do on a day-to-day basis as a healthcare PR professional. Plus, I was able to share valuable takeaways with my team,” said Tara Auclair, senior marketing communications manager at Modernizing Medicine.

HITMC 2017 sponsors currently committed include: Studio North, Official Media Sponsor AgencyTen22, Dodge Communications,Lumeno Marketing, Aria Marketing, ClarityQuest Marketing, Anderson Interactive and NPC Creative Services, LLC. “More sponsors are expected to join the list,” said Lynn. “We’re tremendously grateful to these stellar organizations for their generous support.”

For those interested in sponsoring the event, browse the full list of sponsor opportunities or check out the sponsorship matrix for a quick view of the options.

“Agency Ten22 is honored to be the official media partner for HITMC 2017—the healthcare IT industry’s only exclusive event for marketing and PR professionals employed by agencies, vendors or consultants,” said Beth Friedman, founder and president of Agency Ten22. “HITMC is the must-attend event for my staff to learn new insights—whether creating superior online presence and meaningful content, maximizing digital platforms, measuring efforts or improving media pitching. HITMC helps us all achieve our clients’ marketing and public relations goals!”

Healthcare Scene is a network of influential healthcare IT blogs and health IT career resources that cover everything from electronic health records to mobile health. Healthcare Scene has published nearly 11,000 blog posts, accruing 18 million views and approximately 50,000 email subscribers. Healthcare Scene is the proud organizer of the annual Health IT Marketing and PR Conference.

To learn more about the event, visit HealthITMarketingConference.com and register to attend.

October 20, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Aria Marketing Named Agency of the Year at HITMC 2016

Healthcare-Focused PR Agency Recognized for Achieving Outstanding Results for Clients

Boston, MA – April 14, 2016 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named Agency of the Year at the third annual Healthcare IT Marketing and PR Conference (HITMC). Aria was nominated for the award by longtime client, CynergisTek™, an authority in health information security, privacy and compliance.

CynergisTek, Aria’s partner since 2010, nominated the company for its consistent and impressive results, such as securing coverage in high-profile outlets including: Forbes, POLITICO Pro, Bloomberg BNA, The Hill and CIO.com. Additionally, Aria has been able to drive alignment and continuity between marketing and PR efforts, which has helped increase CynergisTek’s foothold in the healthcare data security and privacy space. Since engaging with Aria, CynergisTek has been featured in approximately 1,000 articles across healthcare and general business outlets, and its senior executives have been selected to speak at over 200 industry events.

“When we saw that HITMC was looking to honor a PR firm, we immediately wanted to nominate Aria based on the team’s many years of stellar work and phenomenal results for CynergisTek,” said Jana Langhorne, Director of Marketing and Sales Support at CynergisTek. “We saw record sales numbers in 2015, which we know were achieved in large-part thanks to Aria’s efforts to position us as a subject matter expert of healthcare privacy, security and compliance. We view Aria as a trusted partner and a true extension of our internal team.”

HITMC is the first-of-its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. The annual HITMC Agency of the Year award is presented to an agency that offers the best campaigns, creatives, and people that have been doing amazing work in healthcare IT PR or Marketing.

“It was an honor to be awarded Agency of the Year at HITMC,” said Scott Collins, President of Aria Marketing. “Our mission has always been to achieve non-traditional relationships with our clients and work with them as strategic business partners and friends. Being awarded this title by a group of our peers is a true testament to our hard work and commitment over the years.”

“Having experienced first-hand the work Aria does on behalf of its clients, it was no surprise that they were awarded Agency of the Year,” said John Lynn, conference founder. “This agency continues to bring industry-leading ideas and knowledge to its clients, and based on the results garnered for CynergisTek and a multitude of other healthcare companies, we couldn’t imagine awarding the title to any other company.”

To learn more about Aria Marketing and its services, please contact Scott Collins for more information at scollins@ariamarketing.com.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from start-ups to Fortune 500 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

April 14, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Michelle Boucher Discusses EHR Marketing at First Ever Healthcare IT Marketing and PR Conference

BALTIMORE, March 20, 2014 – Michelle Boucher, Vice President of  Marketing for the award-winning EHR company Medical Mastermind, will be speaking on a panel of healthcare marketing masterminds at the inaugural Healthcare IT Marketing and PR Conference in Las Vegas, Nevada, April 7th and 8th. The conference is the first of its kind, offering professionals in the health care industry an unprecedented opportunity to interact with peers and colleagues on business-to-business health care marketing.

The idea for the Healthcare IT Marketing and PR Conference came out of a discussion between Medical Mastermind Vice President of Marketing Michelle Boucher, who is a panelist at the conference, and Lynn. Boucher had asked Lynn if he knew of any health IT-specific marketing conferences. When he realized that there were none that dealt directly with the subject of health IT marketing, he took Boucher’s suggestion and, along with business partner Shahid Shah, began creating one to fill the void in the health care community and facilitate communication and education for the people of health IT marketing and public relations.

“I saw an opportunity to make a real contribution to the lives of the health care IT marketing and PR professionals,” explained Lynn, who runs the popular network of health blogs at HealthcareScene.com. “Over the years, I’ve worked with hundreds of them, and I saw how many of them could benefit from a conference that brought together marketing and PR insights from outside of health care, but I also saw the difference in marketing and PR efforts from those within health care.”

Attendees to engage in many unique programs

The April 7 conference is set to have programs like “How to Master the Value of a Corporate Blog,” “Keys to Search Engine Optimization,” “The Content Marketing Future,” and 20 speakers, including Boucher from Medical Mastermind. Geared toward public relation professionals at health IT companies, marketing managers at health care IT firms, digital marketers and even executives who want to learn how to improve their business models, the conference is built to help both businesses and individuals.

“It’s funny, as I was searching for better ways to do things, I found there was a large vacuum where solutions should be,” explains Boucher about how a simple query led to the birth of a new convention. “John was also perplexed that nothing existed, and I told him if he put something together I’d be first in line. I was amazed when he told me just a few months later that he and Shahid had actually created a conference just for healthcare marketers! I’m excited to share and get new ideas and honored to be part of the inaugural event. I know this will become a mainstay in our industry and something I look forward to every year.”

“My hope is that this event will help those who attend expand their thinking when it comes to health IT PR and marketing,” Lynn said about the conference, which is set to feature experts from all over the health care community. “We want to provide them a good mix of forward looking thinking, practical implement-this-tomorrow advice, and exposure to new creative options and tools.”

Health IT marketers and public relation specialists can register and explore the programs the conference has to offer at Healthitmarketingconference.com.

About Medical Mastermind

Established in 1984, Medical Mastermind provides electronic health records, practice management and billing software and services to thousands of physicians from all specialties. Our developers spent more than two years working with doctors and their staff to create the award-winning solution you see today. Medical Mastermind is headquartered in Baltimore, MD with offices in Jackson, MS, Arlington, TX and Orlando, FL. Visit www.medicalmastermind.com for  additional information.

March 20, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.