Critical need for proven consumer engagement strategies in healthcare drives market demand for company’s SAAS-based mobile solutions
LOS ANGELES, CA (PRWEB) – January 12, 2016
mPulse Mobile, a mobile engagement solutions provider focused on consumer health and wellness, today announced it has secured $10 million in first close of Series A funding. HLM Venture Partners led the round while pre-series A round investors OCA Ventures, Merrick Ventures and Jumpstart Ventures also invested. This new funding will enable mPulse to enhance its analytics capabilities as the company builds upon its leadership position in making widespread consumer engagement in healthcare a reality.
mPulse Mobile helps many of the largest U.S.-based health plans, pharmaceutical companies and providers solve key industry challenges such as readmission reduction, elimination of gaps in care and better medication adherence through more effective patient/member engagement. This is accomplished through a mobile engagement platform that leverages insight-driven workflows to create a real-time interactive dialog with consumers across an enterprise, regardless of their medical condition. Innovations such as sentiment scoring, natural language processing and predictive analytics are utilized across various mobile channels to create successful use cases.
“HLM has a 30-year history of investing in innovative, market-leading technology for the healthcare industry,” said Yumin Choi, partner, HLM Venture Partners. “Healthcare consumers are connecting the dots between financial health and overall health, and wanting to be more active participants in their care. mPulse Mobile offers a unique combination of mobility, analytics and deep healthcare expertise that has proven to help healthcare providers and plans meet this growing demand.”
mPulse has been working with pioneers in digital health, including Inland Empire Health Plan (IEHP), a not-for-profit, rapidly growing Medi-Cal and Medicare health plan serving over 1.1 million members in California. IEHP partnered with mPulse to enable an ongoing mobile dialog with it’s members to improve engagement and health outcomes.
“Our sole focus on healthcare combined with extensive experience delivering mobile consumer solutions makes us the ideal partner for companies who need provider, plan, pharmaceutical and population health solutions,” said Chris Nicholson, CEO, mPulse Mobile. “This additional investment will enable us to further enhance our analytics and behavioral models as we create best practices across millions of mobile touchpoints to help our clients support a two-way dialog – not a monologue – to realize truly improved outcomes.”
About mPulse Mobile
mPulse Mobile offers healthcare organizations consumer-focused mobile engagement solutions that improve member and patient engagement and create administrative efficiencies. mPulse enables the leading health plans, providers and pharmaceutical companies to improve the health and wellbeing of consumers by making health care communications relevant to the modern lifestyle.