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Aria Marketing Named Agency of the Year at HITMC 2016

Healthcare-Focused PR Agency Recognized for Achieving Outstanding Results for Clients

Boston, MA – April 14, 2016 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named Agency of the Year at the third annual Healthcare IT Marketing and PR Conference (HITMC). Aria was nominated for the award by longtime client, CynergisTek™, an authority in health information security, privacy and compliance.

CynergisTek, Aria’s partner since 2010, nominated the company for its consistent and impressive results, such as securing coverage in high-profile outlets including: Forbes, POLITICO Pro, Bloomberg BNA, The Hill and CIO.com. Additionally, Aria has been able to drive alignment and continuity between marketing and PR efforts, which has helped increase CynergisTek’s foothold in the healthcare data security and privacy space. Since engaging with Aria, CynergisTek has been featured in approximately 1,000 articles across healthcare and general business outlets, and its senior executives have been selected to speak at over 200 industry events.

“When we saw that HITMC was looking to honor a PR firm, we immediately wanted to nominate Aria based on the team’s many years of stellar work and phenomenal results for CynergisTek,” said Jana Langhorne, Director of Marketing and Sales Support at CynergisTek. “We saw record sales numbers in 2015, which we know were achieved in large-part thanks to Aria’s efforts to position us as a subject matter expert of healthcare privacy, security and compliance. We view Aria as a trusted partner and a true extension of our internal team.”

HITMC is the first-of-its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. The annual HITMC Agency of the Year award is presented to an agency that offers the best campaigns, creatives, and people that have been doing amazing work in healthcare IT PR or Marketing.

“It was an honor to be awarded Agency of the Year at HITMC,” said Scott Collins, President of Aria Marketing. “Our mission has always been to achieve non-traditional relationships with our clients and work with them as strategic business partners and friends. Being awarded this title by a group of our peers is a true testament to our hard work and commitment over the years.”

“Having experienced first-hand the work Aria does on behalf of its clients, it was no surprise that they were awarded Agency of the Year,” said John Lynn, conference founder. “This agency continues to bring industry-leading ideas and knowledge to its clients, and based on the results garnered for CynergisTek and a multitude of other healthcare companies, we couldn’t imagine awarding the title to any other company.”

To learn more about Aria Marketing and its services, please contact Scott Collins for more information at scollins@ariamarketing.com.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership-driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from start-ups to Fortune 500 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

April 14, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

NATE, DirectTrust and EHNAC Agree That Consumer Access to Data is Critical Next Step in the Future of Interoperable Health IT

WASHINGTON, D.C. (April 14, 2016) – On Sunday, April 10, 2016, theNational Association for Trusted Exchange (NATE), DirectTrust and the Electronic Healthcare Network Accreditation Commission (EHNAC) – all organizations with a focus on the success of Direct secure messaging – joined together to talk about interoperability in healthcare.  In a pre-conference workshop affiliated with the 13thAnnual World Health Care Congress, the three organizations presented from three very different perspectives on “The Demand for Secure Interoperable Health Information Exchange: Options and Opportunities 2016,” creating a dynamic that echoed the recurring theme of the complementary nature of the organizations’ work.

Dr. David Kibbe, President and CEO of DirectTrust, led the day with a discussion of the factors and players involved in interoperability in healthcare, including some predictions on the future expansion and contraction of various networks.  Lee Barrett, Executive Director of EHNAC, focused his comments on the potential security risks involved in interoperability and the importance of maintaining a risk management strategy.  Aaron Seib, CEO of NATE, talked about the critical role of the patient in any interoperable exchange of personal health data.  Renee Smith, Global Director of IT Enterprise Planning and Portfolio Management, Walgreens Boots Alliance, ably facilitated the discussion, and Paul Uhrig, EVP, Chief Administrative, Legal & Privacy Officer, Surescripts, provided insightful wrap-up commentary.

By the end of the day, much had been discussed about how to measure interoperability, the degree to which security should be a deciding factor in sharing health data, and the role of providers and others in educating patients about their rights to their own information and the various methods available to them to get that information electronically.  While all three organizations brought very different outlooks and offerings to the discussion, the day signaled a renewed sense of collaboration and understanding that the organizations each have a complementary role to play in the success of Direct as a method of securely transporting confidential information.  Further, it was clear that all three organizations see patient involvement as critical to the path forward.

Some quotes from the day:

Paul Uhrig, EVP, Chief Administrative, Legal & Privacy Officer, Surescripts: “The Federal investment in HIT has certainly been a driver of demand of the technologies that many providers are using, but in the future it is likely we’ll see increased consumer engagement and demand, and that very much will drive different and increased demand for interoperability.”

Lee Barrett, Executive Director, EHNAC: “Today’s patients are much more informed and are a lot smarter on the existing capabilities available for managing their own health. As these consumer tools continue to advance, resolving interoperability challenges across healthcare stakeholders and their products will need to remain a top priority.”

Aaron Seib, CEO, NATE: “Ultimately, the consumer is the only person who is a part of every encounter that they have.  And if they are going to have 100% information awareness to share with their next provider and to participate and actually partner with all their caregivers, not just the ones that are in the HIEs, not just the ones that are using a particular EMR, but every provider that they’re going to get care from , we have to enable them to get data in the app of their choice…”

David Kibbe, MD, MBA, President and CEO, DirectTrust: “I do think there is great potential, and things might happen very fast. This idea of a shared medical record, that is in the control of the individual, that literally drives patients in a different way through the medical system, could emerge almost overnight.”

Renee Smith, Global Director of IT Enterprise Planning and Portfolio Management, Walgreens Boots Alliance: “I look forward to the day, and the day is coming, when the patient or consumer has that empowerment and that technology and the appropriate security… If that’s not why we’re all here, then we’re in the wrong place at the wrong time, because that is what success will look like.”

Aaron Seib: “I think we as a nation have been working on the right priorities, in the right order: make this work for doctors, make the data available to consumers, let the consumers decide how to use that data. I believe that three years from now, we’ll see the portion of the population that is most burdened by disease using tools to better manage their care and better partner with their doctors.  The key to get from here to there is not to wait for the perfect solution that satisfies everyone that may never come.”

I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.